Most resellers lose margin at the quote stage, not the purchase stage. This is the pricing framework we see profitable distributors use.
Start With True Landed Cost
Landed cost = unit price + freight share + duty + tax (if unrecoverable) + payment processing + packaging. Calculate it per SKU, not per order. Long lengths carry higher freight-adjusted cost per unit sold because they sell slower.
Build Tiers, Not One Price
Publishing a single price forces you to serve a distributor and a walk-in customer at the same margin. Instead quote by buyer type:
| Segment | Volume | Target gross margin |
|---|---|---|
| Personal use | 1–5 | 55–65% |
| Salon | 5–20 | 40–50% |
| Wholesale | 20–100 | 28–38% |
| Distributor | 100+ | 18–28% |
Discount Guardrails
- Never discount below the next tier's price without hitting that tier's volume.
- Trade discounts for commitment: longer contracts, prepayment, or forecast orders.
- Cap sales-team discretion at a fixed percentage; anything deeper needs approval.
Currency and Freight Volatility
If you buy in USD and sell in a local currency, quote with a validity window (typically 7–14 days) and rebuild your sheet when FX moves more than a few percent. Freight surcharges move seasonally — review before peak season rather than absorbing them silently.
Direct From India Office
As a direct manufacturer and exporter, Suvita Hair Global supplies raw, virgin and Remy temple-sourced human hair to salons, wholesalers, and private labels worldwide.
Who are you buying for?
We manufacture and export premium human hair worldwide — and we price each buyer type differently. Tell us who you're buying for and our export desk sends the matching price list, MOQ and shipping quote within 24 hours.
Wholesale / Bulk
Wholesale buyers, online sellers and beauty brands ordering in bulk for resale. As a manufacturer and exporter we quote factory-direct wholesale pricing with volume slabs, export documentation and consolidated shipping.
- Factory-direct wholesale price slabs
- Volume discounts from 20 pieces
- Full export documentation & invoicing
- Order sample before bulk confirmation
All buyer types we quote for
Can I buy hair extensions, wigs and bundles for personal use, not wholesale?
Yes. Suvita Hair is a manufacturer and exporter based in India and we accept personal-use orders from 1 piece. Personal-use buyers are quoted retail-use pricing with colour matching support and door-to-door express delivery worldwide. Select "Personal Use" when you enquire so we send the correct price list.
What is the minimum order quantity for wholesale hair extensions, wigs and bundles?
Wholesale pricing starts from 20 pieces, with deeper volume slabs at 50 and 100+ pieces. Distributors ordering 100+ pieces or committing to monthly shipments receive our best per-piece manufacturer rate. Order a sample first to verify quality before confirming a bulk order.
Do you offer salon pricing for stylists?
Yes. Salons, extension studios and freelance stylists buying roughly 5–20 pieces per order receive a dedicated salon slab with mixed length and texture packs, batch-to-batch colour consistency and priority reorders.
Do you supply distributors and private-label brands?
We supply importers and distributors with territory pricing, reserved monthly production slots and complete export documentation (invoice, packing list, HS code, certificate of origin). For private-label brands we manufacture under your label with custom packaging, branded tags and hang cards from 50 pieces per SKU.
Are you a manufacturer or a reseller?
Suvita Hair is a direct manufacturer and exporter of 100% Remy human hair, producing raw, virgin and Remy hair at our facility in Delhi, India, with active buyers in 23 countries. Buying from us removes middlemen mark-ups for every buyer type — retail, salon, wholesale, distributor and private-label.
Expert Answers (FAQ)
Q:What margin should a hair extension reseller target?
Q:How do I calculate landed cost for hair extensions?
Q:How long should a wholesale quote stay valid?
Q:Should I publish prices publicly as a wholesale brand?
Ready to source premium human hair — factory-direct?
Suvita Hair supplies wholesale extensions, wigs and bundles to salons, distributors and beauty brands across 189+ markets. Reply within 24 hours, DHL door-delivery, no middlemen.
- Factory-direct wholesale rates
- Sample orders accepted
- No MOQ — sample orders welcome
- IEC & GSTIN registered exporter
Suvita Hair Editorial Team
Seven+ years sourcing, grading, and exporting Indian human hair to wholesale buyers on every continent. We write to help salons and distributors buy smarter — no fluff, just what we actually see in the factory.
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